Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch (Paperback / softback, 2008)

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There are takeaways in every paragraph, and the success of John's blog is living proof that they work. --Bob Bly, author of The White Paper Handbook. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
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