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Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other techlogies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Judy Strauss, Raymond Frost
Taylor & Francis Inc
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides