Ecomics for Business, 4th edition, is an essential introduction to ecomics, tailor-made for business students. The text demonstrates the relevance of applying ecomic principles to solve business problems and equips students with the tools to confront real business situations. Key ecomic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life.
David Begg is Head of Tanaka Business School, Imperial College, London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984 and an adviser to the Bank of England, the Treasury, the IMF and the European Commission. Damian Ward is Associate Dean in the Faculty of Business and Law at Leeds Metropolitan University. He has experience of teaching undergraduate and MBA students, including executive management programmes for leading global organizations, and has acted as an advisor to the UK Financial Services Authority.