Educating the Consumer Citizen: A History of the Marriage of Schools, Advertising, and Media by Joel Spring (Hardback, 2003)

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This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how from the early 19th century through to the present, the combined endeavours of schools, advertising and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture.
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