Electing the President, 2008: The Insiders' View by University of Pennsylvania Press (Paperback, 2009)

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In the resulting book, Electing the President, 2008, the consultants who managed the 2008 presidential campaign retrace the decisions that shaped the historic presidential election. Democratic and Republican insiders explain the strategies behind the debates and advertising, reveal what their internal polls showed, and share what they did well and poorly in their efforts to elect the forty-fourth president of the United States.