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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined - removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
David King, Efraim Turban
Pearson Education Limited
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides