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- DescriptionDid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal t only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
- Author BiographyDonald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
- Author(s)Don Norman
- PublisherThe Perseus Books Group
- Date of Publication20/04/2005
- SubjectDesign & Commercial Art
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintBasic Books
- Content Note40 illustrations
- Weight263 g
- Width136 mm
- Height203 mm
- Spine19 mm
- Format DetailsTrade paperback (US)
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