Jansson's BECOMING AN EFFECTIVE POLICY ADVOCATE teaches you the ins and outs of conducting policy practice, preparing you to become an effective policy advocate during your own career. The eighth edition's coverage includes discussion of such events and issues as Barack Obama's presidency, the presidential primaries and election of 2016, the battle over equality among national politicians in 2016, and many issues facing social agencies. By going beyond the traditional foundational approach to policy, this text helps you develop the skills you need to become an advocate for social change. It offers you practical guidance on how to develop social media campaigns, and discusses ways you can participate in reducing inequality -- the issue that drew the attention of millions of millennials in the presidential election of 2016.
Bruce S. Jansson (MA, University of Chicago and Harvard University; PhD, University of Chicago) is the Driscoll/Clevenger Professor of Social Policy in the Department of Social Work at the University of Southern California (USC). He joined the USC faculty in 1973 after working in Pennsylvania and Michigan as a community organizer and planner for tenant rights. His scholarly interests focus on advancing mezzo, micro, and macro policy advocacy in social work, as well as examining the history and practice of social welfare policy. He invented the term policy practice, which has become a required content area by the Council on Social Work Education. He recently developed the first multi-level policy advocacy framework that discusses policy advocacy at micro, mezzo, and macro levels. He also has served as the Moses Distinguished Research Professor at the City University of New York Graduate Center. Dr. Jansson has written two books for Cengage: BECOMING AN EFFECTIVE POLICY ADVOCATE, now in its 8th edition, and THE RELUCTANT WELFARE STATE (8th Edition). Additional books include THE SIXTEEN TRILLION DOLLAR MISTAKE: HOW THE U.S. BUNGLED ITS NATIONAL PRIORITIES FROM THE NEW DEAL TO THE PRESENT (2001), IMPROVING HEALTHCARE THROUGH ADVOCACY, and SOCIAL WELFARE SECTORS AND ADVOCACY. He has authored four research articles that develop measurement scales to measure the extent health professionals engage in patient and policy advocacy, as well as predictors of their levels of engagement, and is currently working on a book on inequality.