Enlightenment 9781425774486 by David L. Phillips Hardcover

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By by Phillips, David L. Why read Embedded Word of Mouth?. To use Pete's words, "What exactly is CGM?. Sort of sounds like social media doesn't it?. That's where the marcom engine comes in. It provides a vehicle and a blueprint for blending messaging and media into a viable sales and marketing communications go-to-market strategy.
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