This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, invative ways and concerted efforts involved. Executives learned how to gain footholds in unkwn territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Date of Publication
Management Techniques: Professional
Place of Publication
Country of Publication
Springer-Verlag Berlin and Heidelberg GmbH & Co. K