Entrepreneurship in Micro-enterprises: A Strategic Analysis of Manufacturing Industries in Kenya - Textiles, Woodwork and Metalwork by William Cooley, L.A. Oyugi, Jesse Lutabingwa, Bertha Mutai-Kaimenyi, Kenneth R. Gray (Paperback, 1995)
This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries.
Bertha Mutai-Kaimenyi, Jesse Lutabingwa, Kenneth R. Gray, L.A. Oyugi, William Cooley