Event management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event? This question and the theories behind the dynamic event industry are summarized in this book. Ultimately, the book combines a range of differing views about best practice and recommended behaviours; it identifies and recommends an event management model that potentially enables small-scale event managers to fully develop the potential of such events. The book reduces the gap between theory and practice and the framework of best practices can be applied to significantly improve the quality of managing similar events in the future.
Product Identifiers
Publisher
Diplomica
ISBN-13
9783842851306
eBay Product ID (ePID)
114425489
Product Key Features
Author
Sven Damm
Publication Name
Event Management: How to Apply Best Practices to Small Scale events