*Instead of a single holiday, this one covers holidays year-round, keeping the book in-store and preventing against major returns from trade and conservative buys from specialty *We're including 50 original crafts by celebrated crafter mom Heidi Kenny. She's well-connected in the blogosphere (mypapercrane.com). *Wide range of craft types from paper crafts, sculpture, weaving, felting, and food crafts. *There are crafts for all ages and skill levels. Crafts are marked with icons to indicate projects that need adult supervision. *Features contemporary crafts attractive eugh to appeal to the PaperSource shopper but mainstream eugh to find a market with the Michael's shopper.
Heidi Kenney created the blog My Paper Crane (www.mypapercrane.com) as a venue to showcase her handmade art projects. The name came from her first project, which was, of course, a folded paper crane. Her work has been featured in many galleries and she sells her creations to a number of selected shops. Heidi loves to make new crafts with her family at her home in Pennsylvania. France Ruffenach is a San Francisco photographer whose work has appeared in numerous Chronicle Books including Cupcakes!