Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of how it will impact on the financial statement. Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead, enabling you to evaluate past accounts and statements in order to respond to recent company history. It also explains how company law and ethics underpin financial statements and clarifies your responsibilities as a senior manager or director. By using finance as a record keeper and predictor of success, it helps you quantify your strategy to gain support from colleagues and take the right actions to ensure sustainable growth.
Ralph Tiffin is a Senior Statutory Auditor with McLachlan+Tiffin and Director of Tiffins.com training and consultancy where he he boasts an impressive array of clients including BT, Bank of China, Telekom Malaysia and Deutsche Bank. He is author of a range of texts on financial management and is a member of ICAEW, ACCA, ICAS, IMechE and the IOD where he regularly delivers workshops and seminars. He has previously lectured for several UK universities including Strathclyde Business School and Edinburgh Napier.