Are humans fair by nature? Why do we often willingly trust strangers or cooperate with them even if those actions leave us vulnerable to exploitation? Does this natural inclination towards fairness or trust have implications in the market-place? Traditional ecomic theory would perhaps think t, perceiving human interaction as self-interested at heart. There is increasing evidence however that social rms and rm-driven behaviour such as a preference for fairness, generosity or trust have serious implications for ecomics. This book provides an easily accessible overview of ecomic experiments, specifically those that explore the role of fairness, generosity, trust and reciprocity in ecomic transactions. Ananish Chaudhuri approaches a variety of ecomic issues and problems including: * Pricing by firms * Writing labour contracts between parties * Marking voluntary contributions to charity, * Addressing issues of environmental pollution, * Providing micro-credit to small entrepreneurs, * Resolving problems of coordination failure in organizations. The book discusses how rm-driven behaviour can often lead to significantly different outcomes than those predicted by ecomic theories and these findings should in turn cause us to re-think how we approach ecomic analysis and policy. Assuming prior kwledge of ecomics and containing a variety of examples, this reader friendly volume will be perfect reading for people from a wide range of backgrounds including students and policy-makers. The book should appeal to ecomics undergraduates studying experimental ecomics, microecomics or game theory as well as students in social psychology, organizational behaviour, management and other business related disciplines.
University of Auckland, New Zealand
Taylor & Francis Ltd
Date of Publication
Economics: Textbooks & Study Guides
Place of Publication
Country of Publication
23 black & white illustrations, 5 black & white tables, 23 black & white line drawings