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About this product
- DescriptionUnder the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethgraphically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic rms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.
- Author BiographyBrian Moeran is Professor of Business Anthropology at the Copenhagen Business School and founding Editor of the Open Access Journal of Business Anthropology. Bo T. Christensen is Associate Professor in the Department of Marketing at Copenhagen Business School.
- PublisherCambridge University Press
- Date of Publication21/03/2013
- SubjectIndustrial Studies: General
- Place of PublicationCambridge
- Country of PublicationUnited Kingdom
- ImprintCambridge University Press
- Content Note7 b/w illus. 1 table
- Weight610 g
- Width152 mm
- Height228 mm
- Spine19 mm
- Edited byBo T. Christensen,Brian Moeran
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