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Masters of language can turn unassuming words into phrases that are convincing, effective, and memorably beautiful. Lincoln and Churchill had this power:having heard their words once, one can scarcely imagine the world without them. What are the secrets of this alchemy? The answer lies in rhetoric, among the most ancient of disciplines. This book contains a lively set of lessons on the subject, a tutorial on eloquence conducted by virtuoso faculty. The result is an indispensable book for the writer and the speaker, a highly useful reference tool, and a rewarding source for all lovers and users of the English language.