Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business debunks the myth that a business's health is judged by its bottom line alone--by its financial capital. Instead, the book proves that financial capital is a byproduct of four other capitals: (1) human capital, is defined by a company's and its employees' soft and ingrained attributes like personalities, intelligences, behavioral traits, values, attributes, and motivators; (2) intellectual capital, defined by the comp any's and its employees' kwledge and experience; (3) social capital, or the company's network of people and associates; and (4) structural capital, the glue that holds all of these capitals together in the form of processes, systems, and modes of delivering a product or service. By exploring both positive and negative case studies, readers learn to consider these five capitals as an intricate web, making decisions according to the interplay between each of the capitals rather than focusing all of their energies on the cold, hard, and logic-driven financial statement.
Tony A. Rose is a founding partner of Rose, Snyder & Jacobs, a partnership of certified public accountants. Intuitive and personable, Rose is a Legacy Wealth Coach(r) and a Certified Kolbe Method Consultant(r) as well as the author of Say Hello to the Elephants (2008). Rose is the past president of the National CPA Health Care Advisors Association and a member of the American Institute of Certi ed Public Accountants and the California Society of Certified Public Accountants