Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.
Professor Pranee Liamputtong is professor of public health, at the School of Science and Health, Western Sydney University, Australia. Her particular interests include issues related to cultural and social influences on childbearing, childrearing, motherhood, infant feeding practices, and reproductive and sexual health. Her current research also includes HIV/AIDS, breast cancer, and sexuality. She has published several books and a large number of papers in these areas. She is a qualitative researcher, and written and edited a number of research method books. Two of her methods books have been adopted widely nationally and internationally, and these include Qualitative Research Methods, 4th ed (Oxford University Press, 2013), and Research Methods in Health: Foundations for Evidence-Based Practice (Oxford University Press, 2010, 2013, 2017).