Foundations of Corporate Success: How Business Strategies Add Value by John Kay (Paperback, 1995)
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About this product
- DescriptionHow did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in invation t been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks 'What makes a business successful?' Drawing on his own business experience and on concepts in ecomics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, Kay t only gives insights into the creation of effective business strategies, but sheds light on the success - and failure - of national ecomies. As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years. It will be vital reading for all who want to understand what distinguishes the successful company.
- Author BiographyJohn Kay is a visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010.
- Author(s)John Kay
- PublisherOxford University Press
- Date of Publication20/04/1995
- SubjectManagement Techniques: Professional
- Place of PublicationOxford
- Country of PublicationUnited Kingdom
- ImprintOxford Paperbacks
- Content Notehalftones, line figures, tables
- Weight659 g
- Width156 mm
- Height235 mm
- Spine25 mm
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