Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Product Identifiers
Publisher
Pearson Education (US)
ISBN-10
0132539306
ISBN-13
9780132539302
eBay Product ID (ePID)
107748617
Product Key Features
Author
Kevin Lane Keller, Marian Burk Wood, Philip Kotler
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides
Additional Product Features
Place of Publication
Upper Saddle River
Content Note
Black & White Tables, Diagrams, Figures
Out-Of-Print Date
15/06/2015
Date of Publication
21/02/2011
Imprint
Prentice Hall
Edition Statement
5th Revised Edition
Country of Publication
United States
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