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- DescriptionThe production of bicycles in Britain and the United States recently suffered severe setbacks. The rewned American Schwinn brand was downgraded to the mass market by its new owners following bankruptcy, and Britain's Raleigh came close to closure because of high debts and poor returns, saved only by a last-minute management buyout. In both cases, market share and credibility were lost to newer, more invative firms, as well as to a recentering of the global bicycle industry in the Far East. This book reflects on such changes by setting them within a sociological and historical context. It focuses on the British bicycle industry in the interwar years and in the 1980s and the 1990s -- periods characterized by modernization of production and of industrial organization, by changing relations among players in the industry, by new developments in labor relations, and by changes in interactions between markets and product design. In particular, it traces the fortunes of the Raleigh Cycle Company from its beginnings as an invative young firm, through massive expansion of its products and markets and the assimilation of many of its competitors, into further invation amid market contraction and management inertia, and finally into a phase of global restructuring that has transformed and reduced its role within the industry. The book explores the complex ways in which product design, production methods, industrial organization, and the cultures of cycling have interacted to create a succession of sociotechnical frames for the bicycle. At the same time, on an activist level, the book promotes a participatory politics of bicycle techlogy and a less car-centered view of personal transportation.
- Author BiographyPaul Rosen is Research Fellow in the Science and Technology Studies Unit at the University of York.
- Author(s)Paul Rosen
- PublisherMIT Press Ltd
- Date of Publication28/02/2008
- SubjectIndustrial Studies: General
- Series TitleInside Technology
- Place of PublicationCambridge, Mass.
- Country of PublicationUnited States
- ImprintMIT Press
- Content Note30 illus.
- Weight385 g
- Width152 mm
- Height229 mm
- Spine12 mm
- Format DetailsTrade paperback (US)
- Interest AgeFrom 18
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