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About this product
- DescriptionFor years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and, what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides t just facts but also invaluable analysis and historical perspective.
- Author BiographyElena Romero teaches fashion journalism and a myriad of media courses as adjunct assistant professor at the Fashion Institute of Technology and adjunct lecturer at the City College of New York's Center for Worker Education, New York, NY. A fashion journalist with work published in DNR, WWD, Sportswear International, Latina, Vibe, and the New York Post, Romero holds a BA in journalism and mass communication and an MS in publishing from New York University.
- Author(s)Elena Romero
- Date of Publication06/04/2012
- SubjectIndustrial Studies: General
- Series TitleHip Hop in America
- Place of PublicationWestport
- Country of PublicationUnited States
- ImprintPraeger Publishers Inc
- Content Noteillustrations
- Weight590 g
- Width156 mm
- Height235 mm
- Spine25 mm
- Foreword byDaymond John
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