From the early 1980s, the U.S. environmental breast cancer movement has championed the goal of eradicating the disease by emphasizing the importance of reducing - even eliminating - exposure to chemicals and toxins. From Pink to Green chronicles the movement's disease prevention philosophy from the beginning. Challenging the broader cultural milieu of pink ribbon symbolism and breast cancer 'awareness' campaigns, this movement has grown from a handful of community-based organizations into a national entity, shaping the cultural, political, and public health landscape. Much of the activists' everyday work revolves around describing how the so-called 'cancer industry' downplays possible environmental links to protect their political and ecomic interests and they demand that the public play a role in scientific, policy, and public health decision-making to build a new framework of breast cancer prevention. From Pink to Green successfully explores the intersection between breast cancer activism and the environmental health sciences, incorporating public and scientific debates as well as policy implications to public health and environmental agendas.
BARBARA L. LEY is an assistant professor in the department of journalism and mass communication at the University of Wisconsin - Milwaukee.