Game Usability: Advancing the Player Experience by Katherine Isbister, Noah Schaffer (Paperback, 2008)

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Computers used to be for geeks. And geeks were fine with dealing with a difficult and finicky interface--they liked this--it was even a sort of badge of honor (e.g. the Unix geeks). But making the interface really intuitive and useful--think about the first Macintosh computers--took computers far far beyond the geek crowd.