High quality publications and public relations will enhance a congregation's overall ministry by promoting strong stewardship, effective evangelism, and exciting parish education. Getting the Word Out provides all the tools congregations need to create attention-grabbing, informative, and inspiring communications. Frederick H. Gonnerman shows readers how to assess their audience and the competition for the audience's attention; identify a publication's purpose; and create useful, readable, and attractive publications-whether print or online, for the congregation or a broader community.
Pastor, award-winning writer, editor, photographer, and popular workshop presenter-Frederick H. Gonnerman retired in 1998 as director of public relations at Luther Seminary, St. Paul, Minnesota, after 36 years as a specialist in church-related public relations. A Wartburg College and Trinity Lutheran Seminary graduate, he passionately advocates for high quality parish publications.