Golden Arches East: McDonald's in East Asia by Stanford University Press (Paperback, 2006)
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- DescriptionMcDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phemenal success? The widely read-and widely acclaimed-Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a local institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century.Praise for the First Edition: Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian ecomies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is longer thought of as a foreign restaurant and in some ways longer functions as one. -Nicholas Kristof, New York Times Book Review This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise eugh to be used for courses in anthropology and Asian studies. -Joseph Bosco, China Journal The strength of this book is that the contributors contextualize t just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life. -Paul Noguchi, Journal of Asian Studies Here is the rare academic study that belongs in every library. -Library Journal
- Author BiographyJames L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University.
- PublisherStanford University Press
- Date of Publication13/03/2006
- SubjectSocial Studies: General
- Place of PublicationPalo Alto
- Country of PublicationUnited States
- ImprintStanford University Press
- Weight327 g
- Width3556 mm
- Height5487 mm
- Spine19 mm
- Edited byJames Watson
- Edition Statement2nd Revised edition
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