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Launched as a bestseller in Spain (February 2004), Good Luck is scheduled for publication in 18 languages. Alex Rovira (Barcelona, Spain) heads Salvetti & Llombart's qualitative division. He has coauthored (with Bernard Dubois) the Spanish language edition of Understanding the Consumer. Both authors are professors at ESADE (Spain), one of Europe's most respected business schools. Fernando Trias de Bes (Barcelona, Spain) cofounded and directs the marketing consulting firm Salvetti & Llombart, whose clients include Microsoft, Pepsi, Sony, Bayer, Hewlett-Packard, Credit-Suisse, Dann, Paramount, Chrysler, Morgan Stanley, Universal, and Oxfam. He is coauthor (with Philip Kotler) of Lateral Marketing.
Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer. Fernando Trias de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing. They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestle, Oxfam, Paramount, Pepsi, Sony, and Universal.