Google AdWords will explain how each piece of Google's advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser's campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts.
Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Stasia is one of two Authorized AdWords Semi- nar Leaders. Working with Google, she piloted the Seminars for Success pro- gram in 2006. Since then, she has trained thousands of advertisers around the world.