This book offers students, vice designers, and battle-toughened professionals alike an insiders guide to the complexities of current graphic design practice and thinking. It contains all you need to kw to survive and prosper in the complex, ever-shifting world of graphic design. Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives, looking at everything from kerning to presenting; from budgeting to dealing with rejection; from annual reports to interface design. Adrian Shaughnessy, the author of the best selling How to be a Graphic Designer Without Losing Your Soul , himself a successful designer, brings a wealth of experience to this very useful and entertaining book.
Adrian Shaughnessy is a designer and writer. He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He has lectured extensively on design and hosts the radio show Graphic Design On The Radio.