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About this product
- DescriptionEcomic activity imposes increasing costs on the global environment. The lack of progress being made in environmental management is often t as much a question of ecomics, techlogy or even of interest, as it is of perception, assumptions and how one approaches problems. Green Logic seeks to highlight the key questions regarding entrepreneurship and sustainability in terms of motivation, government intervention and ethics. Written by the highly regarded author of Managing World Ecomic Change, this important and accessible new book aims to examine how Green Logic works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. Key questions addressed in depth include: * What are the minimal ethical principles to guide environmental living and working? * What motives and obstacles characterise ecopreneurship? * What principles of creativity and entrepreneurship can be used as tools? In short, what does it really take to motivate entrepreneurs to design and start up green businesses? Green Logic is suitable for both business and academic audiences and significantly pushes forward the debate on environmental responsibility.
- Author BiographyROBERT ISAAK is the Henry George Professor of International Management at Pace University in New York. He holds a B.A. from Stanford University and a Ph.D. from New York University.
- Author(s)Robert Issak
- PublisherTaylor & Francis Ltd
- Date of Publication01/11/1998
- SubjectManagement & Business: General
- Place of PublicationSaltaire
- Country of PublicationUnited Kingdom
- ImprintGreenleaf Publishing
- Content Notebibliography
- Weight210 g
- Width138 mm
- Height216 mm
- Format DetailsTrade paperback (UK)
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