To survive in today's competitive business environment, marketing professionals must look to develop invative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today's marketing environments.
Nick Hajli, Newcastle University Business School, UK.
Date of Publication
Computing: Consumer Books ('Technical Trade')
Advances in Marketing, Customer Relationship Management, and e-Services