Heritage tourism is tied to myth-making and stories- creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phemen that is cultural tourism, heritage tourism is based on portraying the past and ascribing new meaning to history. In this endeavour, heritage tourism destinations face the challenge of combining diverse values and satisfying a multitude of stakeholders with conflicting viewpoints and interests. Thus, this book addresses the complex question of combining preservation and consumption of heritage resources, reviewing the role of diverse actors and the institutional systems involved. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations in an age of ecomic thinking. It stresses that balancing the creative tensions between business interests and democratic polity of local communities is a precondition for managing heritage attractions responsibly.It then discusses the development and communication processes involving diverse heritage products, before a final section reviews the planning and institutionalization of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalization, techlogical improvement and climate change upon these unique destinations. A valuable addition to the literature, this book combines conceptual considerations and case studies that describe unique experiences, endeavouring to bridge the gap between theory and practice and to provide a useful resource for researchers and practitioners in tourism and destination management.
Maria D. Alvarez (Edited By) Maria D. Alvarez is an Associate Professor of Tourism Marketing at the Department of Tourism Administration of Bogazici University in Istanbul, Turkey. She is also currently the director of the Bogazici University Tourism Administration and Research Centre, and has participated in several destination development and research projects in Turkey, financed by organizations such as UNWTO, UNDP, Thrace Regional Development Agency, etc. Dr. Alvarez also serves in the editorial board of six academic journals and has co-edited a book on tourism as an instrument for development (forthcoming in Elsevier). She has published in leading academic tourism journals, including Annals of Tourism Research, Tourism Management, Current Issues in Tourism, International Journal of Tourism Research, Journal of Travel and Tourism Marketing, International Journal of Culture, Tourism and Hospitality Research, Journal of Hospitality Marketing and Management, Anatolia: An International Journal of Tourism and Hospitality Research, Pasos: Journal of Tourism and Cultural Heritage and Tourism Review. Her current research interests include tourist behavior, destination marketing and e-marketing.Atila Yuksel (Edited By) Atila Yuksel, PhD, is Professor of Marketing at the University of Adnan Menderes, Turkey. He serves on the editorial board of ten international scientific journals and he is the co-founding editor of Journal of Travel and Hospitality Management, and the editor of Journal of Travel and Tourism Research. He has published, both independently and in co-authorship, in the Journal of Tourism Management, Journal of Hospitality and Tourism Research, Journal of Travel and Tourism Marketing, Cornell Quarterly, Annals of Tourism Research, Journal of Quality Assurance in Tourism and Hospitality, and Journal of Vacation Marketing. He has co-authored four books and he is the editor of Tourist Satisfaction and Complaining Behavior: Measurement and management issues in the hospitality and tourism industry . He has directed international projects and served as a consultant to Chamber of Commerce. Professor Yuksel's research interests are in tourism planning, destination management, services marketing, and customer relationship management.Frank Go (Edited By) Frank M. Go is professor emeritus of the Erasmus University where he held the Bewetour chair of tourism marketing at the Rotterdam School of Management, and served as member of Erasmus@Work which develops insights into new ways of working and has received the prestigious ERIM Impact Award, and serves on the Advisory Board of Media Tenor and Customer Connection. Prior to 1996 he served as professor and Head of Department at Hong Kong Polytechnic University, Haskayne School of Business, University of Calgary, and Ryerson University, Toronto, Canada. An editorial board member of eight international journals, he has published independently and in co-authorship in, amongst others, the Economist Intelligence Unit publications, Journal of Brand Management, Journal of Place Branding and Public Diplomacy, Journal of Travel Research, Journal of Travel and Tourism Marketing, Annals of Tourism Research, Tourism Management, Information Technology & Tourism. His present research interests in relation to service dominant logic, the role of heritage in innovation, governance of brand identity/image, event marketing and partnered sponsorship. He has served as consultant, adviser and researcher to the private and public sector, including Microsoft, IATA, Quality Lodgings. Frank has been invited as a speaker and conference chairman at events in more than 50 countries. He is co-editor of the International Place Branding Yearbook series (2010, 2011 and 2012) and co-author of Place Branding (2009) all issued by Palgrave-McMillan, London and Innovation and Entrepreneurship Strategies and Processes for Success in Tourism, published by Erich Schmidt Verlag, Berlin. He holds a PhD from the Faculty of Eco