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About this product
Product Information
- This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Product Identifiers
- PublisherTaylor & Francis Ltd
- ISBN-139780080967912
- eBay Product ID (ePID)105451896
Product Key Features
- AuthorAnastasia Mariussen, Maureen Brookes, David Bowie, Francis Buttle
- Publication NameHospitality Marketing
- FormatPaperback
- LanguageEnglish
- SubjectMarketing, Business
- Publication Year2011
- TypeTextbook
- Number of Pages434 Pages
Dimensions
- Item Height246mm
- Item Width189mm
- Item Weight839g
Additional Product Features
- Title_AuthorMaureen Brookes, Anastasia Mariussen, David Bowie, Francis Buttle
- Country/Region of ManufactureUnited Kingdom