Hospitality Sales: A Marketing Approach by Susan V. Morris, Margaret Shaw (Hardback, 1999)
Brand newLOWEST PRICE
- AU $20.18+ AU $4.99 postage
- Good condition
- Sold by whattaplace
- See details for delivery est.
All listings for this product
Best-selling in Non-Fiction Books
Save on Non-Fiction Books
- AU $3.76Trending at AU $7.37
- AU $27.80Trending at AU $30.75
- AU $21.76Trending at AU $26.80
- AU $29.31Trending at AU $31.85
- AU $70.90Trending at AU $79.91
- AU $13.99Trending at AU $15.68
- AU $26.38Trending at AU $26.97
About this product
- DescriptionWhat It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book: Presents selling as the vital link between marketing and operations Explains concepts and practices with clear, real-world examples Explores sales management techlogy, from office automation and yield management techlogy to point-of-sale systems and guest service techlogy Provides summaries and discussion questions at the end of each chapter Features a quick-reference glossary of important terms Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
- Author BiographyMARGARET SHAW, BS, MBA, PhD, is Professor at the University of Guelph in Ontario, Canada. SUSAN V. MORRIS, Vice President, Marketing for HQ Global Workplaces, Inc., spent ten years at the top levels of the Marriott sales organization.
- Author(s)Margaret Shaw,Susan V. Morris
- PublisherJohn Wiley and Sons Ltd
- Date of Publication20/09/1999
- SubjectSales & Marketing
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content NoteIll.
- Weight784 g
- Width193 mm
- Height240 mm
- Spine25 mm
This item doesn't belong on this page.
Thanks, we'll look into this.