Pauly Fuemana of the group Otara Millionaires Club (OMC) was the charismatic singer and creator, with producer Alan Jansson, of the hit record How Bizarre. After the record's release in 1995 it stormed to number one in New Zealand, Australia, Canada and European countries and Fuemana appeared twice on Britain's top-rated TV show Top of the Pops. It was named Single of the Year at the New Zealand Music Awards and remains the country's most internationally successful indie record of all time, having sold over 4 million copies and appeared on at least 100 compilations. Despite the song's phemenal success, Fuemana was deeply troubled and found fame hard to handle. His friend, mentor and music publisher Simon Grigg gives a riveting blow-by-blow account of the singer's life and the song's beginnings, runaway success, and effect on Fuemana and the people around him. Along the way there are fascinating and often shocking insights into the ruthlessness of the music industry. This is an inside story never told before.