Rediscover why you chose a creative career as a photographer and learn how to get back on the path to creative fulfillment. This book will show photographers and other creative types how to redefine their passion, how to create a plan for career transition, and how to sustain enthusiasm for their new adventure. It offers a systematic approach to reinventing a career by uniting self-evaluation, perspective and practical advice. Readers will learn how to recognize that something is wrong, assess their passion and their assets, make themselves marketable, and manage and finance their next move. All along they will get creative advice and be inspired by the stories of other creative entrepreneurs who have made a successful transition themselves. This book offers comprehensive advice for amateur and professional photographers alike.
Tony Luna is founder and president of Tony Luna Creative Services and co-founder of New Media Marketplace, a digital production service for new media development. He has been Artist Representative and Executive Producer for Wolfe and Company Films for the past thirty-three years working with a wide variety of clients on editorial projects and memorable advertising campaigns for VISA, Apple/Macintosh Computers, Kawasaki Motorcycles and Jet skis, Honda Motorcycles, Denny's Restaurants, Taco Bell, McDonald's and Disneyland Resorts