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This is an essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. Numerous strategies are introduced accompanied by practical projects each showing how to unlock creative ideas in different ways. Packed with great examples of invative thinking in graphic design, advertising, photography, illustration, architecture, product design, furniture design, industrial design, animation, digital design, car design, engineering, art and fashion.
John Ingledew is the author of The A Z of Visual Ideas and Photography. He has taught and written about design, photography and creative thinking for 20 years, worked at universities in Europe, America and Japan, and recently helped to set up an Art School in northern China. He is a Visiting Professor at The London School of Film, Media and Design at The University of West London.