In the last decade, industry has been through as much upheaval and turmoil as the music industry. It is a democratic, DIY business and any guide to success in these new waters must be told by someone who has survived them. Ari Herstand's How to Make It in the New Music Business is t only a brilliantly compiled tutorial on how to accomplish specific tasks-routing a tour, negotiating contracts, getting paid for streamed plays or licensing music-but also a manifesto, encouraging musicians to pave their own path.
Ari Herstand is a DIY musician who has played over six hundred shows around the country, has performed on The Ellen DeGeneres Show, has charted in the top 10 on iTunes and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District. In 2012, Herstand launched the music business advice blog Ari's Take (www.aristake.com), which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles.