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How to Mind-Read Your Customers is about using the principles of behavioural psychology to master the art of salesmanship, improve customer relations, and increase the effectiveness of sales and marketing efforts. Based on a popular training programme of the same name, this book is written in a distinguished and n-hyperbolic tone. It clearly explains how the Big Five Traits of human personality and behaviour influence buying decisions, and provides a specific blueprint readers can use to improve their fundamental skills in these areas. With its premise that you will succeed more if you evaluate yourself on your professionalism rather than your income, the book should generate controversy.
Snyder is CEO of Industrial Footcare and president of Snyder-Luedtke Consulting Associates, Inc., where he directs the efforts of a national team of psychologists, physicians, and business experts specializing in organizational development. He received his Master's degree in psychology from Harvard.