For crafters who want to take their craft to a new entrepreneurial level, this book is the perfect guide. Using highly-visual, step-by-step tutorials, How to Show & Sell Your Crafts is packed with helpful branding, selling, and merchandising tips that serious crafter should be without. Using the workspaces, shops, salons, and through-the-keyhole profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a memorable blog or website, improve your photography skills, and analyze your results to help move your business forward into the future.You start by learning how to optimize your workspace to improve creativity and profitability, then how to build a strong brand name and Internet presence on Etsy and across multiple social media platforms. Lastly, learn how to get your work out into the marketplace, engage customers, and use the insider secrets offered in this book to set yourself up for success and grow your sales!
TORIE JAYNE was a fashion designer, who worked in New York and London. In three years her blog has gained a large international audience receiving more than 150,000 hits a month. Her work has been featured in magazines worldwide and her photographs are sold on Getty Images. Jayne's work displays a strong brand focus and has been pivotal to her online success. Jayne lives in the UK.