This is a comprehensive and practical guide to everything you need to kw to set up and run your own commercial art gallery. The art industry is highly respected and enjoys a high profile the world over, but the day-to-day business operations of a successful gallery remain a mystery to many. As individual as those that own them, most galleries grow organically as practices are learned on the job or invated over time. While there are some generally agreed-upon industry standards as to how a gallery should be run, there are very few hard and fast rules. This comprehensive volume is designed to demystify the day-to-day tasks involved in running a commercial gallery. Divided into two sections - covering the steps involved in setting up, and what's involved in running a gallery - this book successfully combines a sound business approach with a recognition of the importance of passion and individuality in making a gallery a successful venture.
Edward Winkleman began his career in the art world with a series of guerilla-style exhibitions organized under the name 'hit & run'. In 2001 he co-founded his own Plus Ultra Gallery in Brooklyn, New York.