This comprehensive collection of essays provides photographers at every career stage with all the tips, tricks and tools they need to start or continue a successful and rewarding career in commercial photography. How to Succeed in Commercial Photography offers proven, effective tactics and techniques for focusing on client needs; building a team of marketing assistants, representatives, and consultants; developing an online portfolio; self-promotion...and much more. Intimate interview with successful commercial photographers reveal the common pitfalls and mistakes, and how to avoid them. A special section also explores how to set goals, survive hard-times, and overcome fear and creative blocks.
Selina Maitreya has been a creative talent consultant for more than 30 years.