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- DescriptionThis book is an introduction to the use of type in design for print and screen. It provides a creative, informative and practical introduction for those studying all pathways of graphic design. The authors discuss who uses type, where and when type is employed, audience and appropriateness of type and communication. The book includes basic information about type and its termilogy, using typefaces, designing and communicating with type, colour and movement, experimentation with type and production issues. Throughout, examples are drawn from design for both print and screen. How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text. This book offers an invaluable overview of an essential aspect of visual communication.
- Author BiographyFollowing a career as a freelance graphic designer, Dr Lindsey Marshall moved into higher education and took up a post as principal lecturer in visual communications. Lester Meachem has worked as a freelance illustrator and designer for many years. He is currently head of Visual Communication and Design & Applied Arts at the School of Art & Design, University of Wolverhampton. He teaches and leads the MA in Digital and Visual Communication. Lindsey and Lester are co-authors of How to Use Images, published by Laurence King in 2010.
- Author(s)Lester Meachem,Lindsey Marshall
- PublisherLaurence King Publishing
- Date of Publication14/01/2013
- SubjectDesign & Commercial Art
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintLaurence King Publishing
- Content Note460
- Weight610 g
- Width190 mm
- Height230 mm
- Spine20 mm
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