Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Techlogical Invation 5e approaches the subject of invation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
Melissa A. Schilling e professore di Management alla Stern School of Business presso la New York University.