Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may t be willing to report directly, or of which they may t even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Edited by Bernd Wittenbrink, PhD, Center for Decision Research, University of Chicago, USA and Norbert Schwarz, PhD, Institute for Social Research, University of Michigan, USA