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About this product
- DescriptionInvation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of techlogical, marketing and complementary competencies in relation to firms' invative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are techlogy leaders and those being techlogy followers. Companies employ different combinations of competencies depending on the invation strategy they pursue in new product development, namely incremental invation strategy, radical invation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in techlogy following countries.
- Author BiographyTanja Rajkovic earned her PhD from the Faculty of Economics at the University of Ljubljana (Slovenia) in 2009, while working as a junior researcher and teaching assistant. She is currently advising firms and research institutions as an independent researcher in the fields of technology management and management of innovation.
- Author(s)Tanja Rajkovic
- PublisherPeter Lang GmbH
- Date of Publication01/06/2011
- SubjectManagement & Business: General
- Series TitleEuropaeische Hochschulschriften / European University Studies / Publications Universitaires Europeennes
- Series Part/Volume Number3390
- Place of PublicationFrankfurt am Main
- Country of PublicationGermany
- First Published2011
- ImprintPeter Lang GmbH
- Content Note99, tables und graphs
- Weight250 g
- Width148 mm
- Height210 mm
- Edition Statement1st New edition
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