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This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, ecomic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world ecomy and on the increasing globalization of business activity. genuinely global coverage, covering all the major trading areas, the emerging ecomies, and developing nations. * extensive material on European issues , both within the EU and in Eastern Europe * teaching aids include case studies, study topics, group activities, and an ongoing research project. These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study.
Andrew Harrison is a Senior Lecturer in Economics, University of Teesside and a Visiting Lecturer in Economics, Technical University, Slovakia. Ertugrul Dalkiran is a Senior Lecturer in Economics, University of Teesside Ena Elsey is a Senior Lecturer in Economics, University of Teesside.
Andrew Harrison, Ena Elsey, Ertugrul Dalkiran, etc.
Oxford University Press
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides