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International E-Business Marketing by Richard Fletcher (English) Paperback Book - Picture 1 of 1

International E-Business Marketing by Richard Fletcher, Jim Bell, Rob McNaughton (Paperback, 2004)

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By Richard Fletcher, Jim Bell, Rob McNaughton. Richard Fletcher is Professor of History at the University of York. The advent of the Internet has changed all that. The final part focuses on specific issues related to products and services, pricing problems, distribution strategies and promotional approaches when conducting international marketing via the Internet.