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- DescriptionFrom the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful Handbook addresses a number of central questions, including: How are host cities selected and under what ecomic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential ecomic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally rewned sports ecomists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyse the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analysed, as are the effects on national and regional employment and income, property values, n-traditional ecomic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources - including, for example, sustainability issues and the use of campaigns to secure positive perceptions. This book provides an up-to-date analysis of the financing and ecomic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policymakers with an interest in ecomics and public sector ecomics generally, and more specifically, in the ecomics of sport.
- Author BiographyEdited by Wolfgang Maennig, Department of Economics, University of Hamburg, Germany and Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith College, US
- PublisherEdward Elgar Publishing Ltd
- Date of Publication19/04/2012
- SubjectIndustrial Studies: General
- Place of PublicationCheltenham
- Country of PublicationUnited Kingdom
- ImprintEdward Elgar Publishing Ltd
- Content NoteIllustrations
- Width234 mm
- Height156 mm
- Edited byAndrew Zimbalist,Wolfgang Maennig
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